Saturday, March 20, 2010

Doing Things His Way

I was talking to the owner of an auto parts store the other day. His store is in a town of about 5,000 and is very profitable. He remains profitable because he is constantly changing his business to deal with the changes from his competition. In the same town was a store owned by one of the large program groups. The program group corporation took over the store a few years ago from some partners that couldn't make a go of it. A few years later the corporate store closed. I must assume that the store was not making money for or the corporation would have kept it open. After the corporation closed the store, representatives of the same corporation contacted the owner of the profitable store. These representatives tried to convince the store owner to take over the failed store or to convert his profitable store into their program group.The whole idea is insane. Twice people have tried to make money running a store the way that the program group says to run a store and both times they failed. Now they are asking somebody who is making money doing things his way to change and do things their way. That means that will tell him that he must spend an incredible amount of money on one of their signs boosting their business image. They will tell him what parts that he must buy and what items that he can't sell. The will tell him how to lay out his store. They will offer him many add on options from the corporate plan all of which cost big bucks. They will force him to buy their store POS system which makes it easier for them to control his business. Every one of these things that he must do limits his ability to make more money. To be fair, for every store owner that does things his way and prospers there are more that fail and they usually fail quickly.

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